Practice Group Marketing Manager

Our client is a boutique NYC and Miami based law firm. They are seeking a Practice Group Marketing Manager to support the execution of strategic marketing and business development initiatives. This individual will play a key role in enhancing the firm’s brand presence, supporting attorney visibility, and driving client engagement across multiple practice areas.

Key Responsibilities

• Support the development and execution of firmwide marketing and business development strategies
• Assist in drafting and editing marketing materials, including pitch decks, client alerts, website content, and attorney biographies
• Manage and update website content through CMS platforms and assist with SEO optimization efforts
• Work with attorneys to prepare RFP responses, proposals, & client presentations
• Plan and execute firm-sponsored events, webinars, and client-facing initiatives
• Support social media and digital marketing efforts, including content scheduling and performance tracking (e.g., LinkedIn)
• Track marketing analytics and prepare reports on campaign performance and ROI
• Maintain marketing databases, contact lists, and CRM systems
• Monitor industry trends, competitor activity & emerging opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 3-10 years of marketing or business development experience, preferably within a law firm or professional services environment
• Strong writing, editing, and communication skills with high attention to detail
• Proficiency in Microsoft Office Suite and familiarity with CRM and email marketing platforms (e.g., Salesforce, Mailchimp)
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Professional demeanor and ability to interact effectively with attorneys and senior stakeholders

Preferred Skills

• Experience with legal directory submissions and awards processes
• Familiarity with website CMS platforms and basic HTML
• Knowledge of SEO/SEM and digital marketing analytics tools
• Prior exposure to event planning or client engagement initiatives

Compensation

• Competitive base salary (typically $85,000 – $100,000, depending on experience)
• Bonus eligibility
• Comprehensive benefits package