Operations Coordinator-Sales and Marketing

Primary Duties

• Oversee and enhance the CRM platform, ensuring data integrity and ongoing improvements.
• Partner with the marketing team to organize and execute customer events for effective promotion.
• Administer CPQ processes to boost sales efficiency and productivity.
• Prepare dealer quotes and sales orders to support sales operations.
• Evaluate lead generation performance to identify and optimize effective sourcing partners.
• Manage the sales process for used equipment, including generating quotes and determining trade-in values.
• Facilitate the brokerage of used equipment that the company opts not to accept.
• Work with the marketing team to effectively list and promote used equipment on the company website.
• Assess market trends and competitor activities to inform sales strategies for used equipment.
• Provide support for trade shows.

Required Skills & Qualifications

• Strong analytical and organizational skills with keen attention to detail.
• Excellent communication and interpersonal abilities.
• Proficiency in CRM software and other sales-related tools.
• Demonstrated experience in sales, preferably in the machinery or equipment industry.
• Bachelor’s degree in Business, Marketing, or a related field.
• Willingness to travel up to 15%, both domestically and internationally.

Desired Personality Traits

• High energy and enthusiasm.
• Self-motivated and proactive.
• Solution-oriented, able to identify challenges and solutions.
• Resourceful and adaptable.
• Team player with strong collaboration skills.
• Self-aware and accountable.
• Highly organized.