Using creative marketing and outreach approaches, implement and perform activities to increase exposure to physicians, related healthcare providers, and the general public.
Educate health care providers and the general public about the hospice and palliative care programs and services
Coordinate with clinical management staff in planning in-services, presentations, and in addressing issues with referral sources
Maintain current data on market area, competitors, marketing strategies and maintain an organized approach to territory management
Prepare and conduct calls and presentations to potential referral sources
Qualifications:
Bachelor’s degree, preferred -or- 5+ years’ experience in hospice, home healthcare sales, or marketing, in lieu of degree
Demonstrated ability to work closely with a variety of stakeholders, effective problem-solving skills, and understanding of referral patterns.
Experience with, or willing to learn, Medicare regulations and related reimbursement practices related to hospice and long-term care.
Demonstrate familiarity with policies of the agency and state(s) and federal regulations pertaining to hospice services
