Digital Marketing Manager

Our innovative and entrepreneurial OTC healthcare client is growing their marketing team! We are seeking a Digital Marketing Manager to take full ownership of digital strategy and drive performance in the OTC healthcare product space. This role involves end-to-end campaign execution across SEO, PPC, paid social, and display advertising—launching, tracking, analyzing, and continuously optimizing digital efforts with a proactive mindset.

You’ll join a small, collaborative marketing team in a high-growth phase, helping build out digital systems and strategies from the ground up. This is a full-time, in-office position based in Fort Worth, TX.

Qualifications of the Digital Marketing Manager:

• 5+ years of hands-on digital marketing experience, including SEO, PPC, and paid social

• Demonstrated ability to manage campaigns from start to finish independently

• Proficient in Google Ads, GA4, Tag Manager, Microsoft Ads, Meta Ads Manager

  • Bonus: Experience with OTC healthcare products or online marketplaces like Amazon and Walmart Connect

• Familiar with Shopify, Mailchimp, Klaviyo, RLM, and e-commerce workflows

• Skilled in SEO tools like SEMrush, Ahrefs, or Moz

• Strong grasp of technical SEO and PPC best practices

• Capable of managing budgets, analyzing performance, and reporting to stakeholders

• Problem-solver with a proactive, ownership-driven mindset

• Highly organized and detail-oriented; able to juggle multiple projects and deadlines

• Excellent communicator and team player who thrives in a fast-paced environment

Key Responsibilities of the Digital Marketing Manager:

• Lead digital marketing strategy, execution, reporting, and optimization

• Develop and manage full-funnel campaigns across SEO, PPC, display, and Retail Media Networks (e.g., CMX, Roundel, Walmart Connect)

• Execute and track campaigns on platforms including Google, Bing, Meta, Walmart Connect, Instacart, and trade publications

• Coordinate with Marketing Operations, Communications, and Social Media teams to support Omnichannel initiatives including cart and email campaigns

• Deliver regular reports and insights on KPIs such as ROAS, CPA, CTR, and conversions

• Make data-driven recommendations for spend, platform usage, and campaign improvements

• Align digital initiatives with overall sales and brand goals

• Support marketing efforts tailored to DTC, healthcare professionals, and retail partners

• Collaborate with creative and content teams to deliver compelling, high-converting assets

• Manage external agencies and consultants as needed

• Conduct keyword research, technical audits, and apply SEO best practices

• Manage tracking tools such as GA4, Google Tag Manager, and Meta Pixel

• Stay informed on trends, tools, and new digital opportunities

• Identify and test new platforms and customer acquisition strategies