Social Media Specialist
- Develop and execute a comprehensive social media strategic plan, including social media content calendars, and social media support for trade shows/events, etc.
- Lead social media activations, including but not limited to cross-platform social media advertising, organic content creation and engagement, influencer marketing, sponsorship awareness and analytics reporting.
- Become a social media advocate for the Company, engaging in dialogues and working with Customer Service in answering questions where appropriate.
- Measure social media, lead generating and marketing results, and effectively translate analytics into actionable insights to consistently drive brand and company success.
- Routinely work with E-commerce team to coordinate special offers/campaigns.
- Serve as subject matter expert regarding social media best practices in order to provide timely recommendations.
- Attend related networking and professional development events to stay abreast of the latest trends.
- Communicate effectively with other departments within the organization and function within a team environment.
- Perform other assigned duties as may be required in meeting company objectives.
- Regular attendance required.
Minimum Requirements
- Experience in social media management for a business/organization, including but not limited to: Facebook, Twitter, Pinterest, Snapchat, TikTok, YouTube, and Instagram.
- Excellent organizational, interpersonal and communication skills.
- Ability to multi-task.
- Detail oriented with proven ability to work collaboratively with internal and external teams.
- Must be computer literate, preferably in a Windows environment with familiarity with Web products and social media dashboards.
- Must have creative writing/original thinking abilities and able to write impactful content that resonate with each platform’s target audience.
Education and Experience
A Bachelor’s Degree in Marketing, Advertising or Communications. Experience working in a CPG organization.
