• Posted on: Jan 31, 2023
  • Location: Lancaster, SC
  • Job ID: eaa6f612
  • Type: Full Time
  • Posted on: Jan 31, 2023
  • Location: Lancaster, SC
  • Job ID: eaa6f612
  • Type: Full Time

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Social Media Specialist
  • Develop and execute a comprehensive social media strategic plan, including social media content calendars, and social media support for trade shows/events, etc.
  • Lead social media activations, including but not limited to cross-platform social media advertising, organic content creation and engagement, influencer marketing, sponsorship awareness and analytics reporting.
  • Become a social media advocate for the Company, engaging in dialogues and working with Customer Service in answering questions where appropriate.
  • Measure social media, lead generating and marketing results, and effectively translate analytics into actionable insights to consistently drive brand and company success.
  • Routinely work with E-commerce team to coordinate special offers/campaigns.
  • Serve as subject matter expert regarding social media best practices in order to provide timely recommendations.
  • Attend related networking and professional development events to stay abreast of the latest trends.
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Perform other assigned duties as may be required in meeting company objectives.
  • Regular attendance required.

Minimum Requirements

  • Experience in social media management for a business/organization, including but not limited to: Facebook, Twitter, Pinterest, Snapchat, TikTok, YouTube, and Instagram.
  • Excellent organizational, interpersonal and communication skills.
  • Ability to multi-task.
  • Detail oriented with proven ability to work collaboratively with internal and external teams.
  • Must be computer literate, preferably in a Windows environment with familiarity with Web products and social media dashboards.
  • Must have creative writing/original thinking abilities and able to write impactful content that resonate with each platform’s target audience.

Education and Experience 

A Bachelor’s Degree in Marketing, Advertising or Communications. Experience working in a CPG organization.