SEO / SEM Specialist

• Define requirements, tasks, and resources associated to SEO/SEM strategy
• Manage and execute implementation of SEO/SEM strategy

• Drive rapid SEM growth while meeting conversion and ROI targets
• Drive long term traffic growth within each brand’s SEO landscape
• Communication to team and management on strategy/project development, timelines, and results
• Keep pace with SEO, PPC, search engine, internet marketing industry trends and best practices
• Perform keyword research in coordination with business objectives to optimize existing content, define quick wins (PPC) and uncover new opportunities

• Develop PPC ad copy, create experiments, and provide recommendations to improve overall campaign performance.
• Optimize PPC bidding strategies across multiple brands
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO/SEM goals
• Develop and implement link building strategies

• Monitor and evaluate search results and paid performance across the major search channels to improve rankings and maximize conversions
• Leverage data analyzed through PPC platforms and Google Analytics into future business opportunities
• Regular attendance is required
• Communicate effectively with other departments within the organization and function within a team environment

Minimum Requirements:

• Knowledge of paid media platforms (Google & Bing) and optimizing data gathered from both organic and paid sources
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience managing and optimizing PPC Campaigns
• Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, Ahrefs, or others

• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• A passion for SEO/SEM and overall internet marketing
• An ability to clearly and effectively articulate thoughts and points
• An ability to think creatively, strategically, and analytically to identify and resolve problems

• An attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• A high level of integrity, autonomy, and self-motivation
• An excellent analytical, organizational, project management and time management skillset

Education and Experience:

• 1-2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

• BS/BA degree required