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Candidate MUST CURRENTLY live near the Tampa Bay area.  Must have food manufacturing experience calling on retail customer Publix.

The Regional Sales Manager is accountable for delivering top-line volume within their authorized trade budget. The Manger is responsible for leading a third-party Broker Sales Organization (Acosta), and setting direction with Acosta and our customers to deliver targeted volume results within the brand strategies for company products.




Job Complexity:

Responsible for managing customer sales.


  • Ability to build and execute a sales plan that delivers against the customer’s goals and consistently delivers top line volume within the authorized trade budget.
  • Develop productive working relationship with key decision makers within the customer’s organizational structure, typically Director and Vice President level.
  • Responsible for managing a high level of customers or touch points.
  • Responsible for penetrating and selling at the indirect level to drive wholesaler volume.
  • Responsible for managing all categories within the company portfolio.


Principal Accountabilities:

  1. Deliver Annual Operating Plan
  • Deliver annual operating plan (dollars, cases).
  • Maximize trade spending within authorized budget.


  1. Develop alignment with Acosta
  • Create direction and set expectations for Acosta within distribution, shelving, merchandising, and pricing standards and the basics of company strategic platforms.
    • Distribution: achieve new item execution with net gain goals. Eliminate retail voids.
    • Shelving: improve overall positioning and brand blocks – set to company standards.
    • Merchandising: execute plan to deliver volume within promotional guidelines.
    • Pricing: manage price by maintaining threshold price points, and price gaps to competition.
  • Provide clear direction and prioritize initiatives with timely evaluation of results.
  • Ensure all customer business plans are aligned with brand guidelines.
  • Align financial goals and objectives, trade spending and deductions.
  • Penetrate Acosta at all levels within the organization.
  • Facilitate and lead communication with Acosta retail operations by working closely with Retail Managers across Acosta to maximize coverage.



  1. Customer Management
  • Ensure the customer plans are aligned to the corporate objectives to deliver the team’s overall volume and share objectives for each brand/category.
  • Assess customer’s competitive position, behaviors and strategies and understand how they align with company goals.
  • Track industry trends – identify opportunities and monitor competitive products.
  • Establish and maintain customer management relationships – personally call on decision makers at the account.
  • Provide market/customer expertise and direction to company HQ on all customer issues.


  1. Financial Management
  • Manage promotional trade funding within corporate approved boundaries to provide needed volume growth.
  • Implement and enforce company policy; ensure customer compliance with defined contractual commitments. Establish relationships with customers that will address deductions and control unauthorized chargebacks.


  1. Technical Skills
  • Maintains a high level of system proficiency specifically within the Planning System, IRI/AC Nielsen, and all available Acosta systems.
  • Demonstrated proficient in Microsoft Office platform; Excel, PowerPoint and Word.
  • Proven ability to build and deliver effective presentations.




This job has no supervisory responsibilities.

Education and/or Experience

  • Bachelor’s degree (B. A.) in Business Administration, Marketing or related field from four-year college or university.
  • Years of relevant experience: 10+5 years within the CPG industry experiences.



  • Demonstrated high level of communication, problem solving, and leadership skills.
  • Strong sales skills – demonstrated ability to consistently deliver a sales quota within authorized budget.
  • Customer management experience.
  • Broker management experience.
  • Strong technical, business, and financial acumen.
  • Travel Requirements: Up to 50%

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