Our client is looking for an experienced Market Research Insights Director who is passionate and curious about insights and skilled at weaving those insights into compelling stories for clients to use. The Insights Director is primarily responsible for addressing business problems presented by clients and conducting outstanding market research support towards providing insights to address those issues.
Responsibilities and Expectations:
Essential Duties:
Become an expert for assigned key client accounts and integrate competitive, client, and industry information throughout project execution
Work across teams on renewing tracking studies and selling project extensions
Anticipate and identify project problems and find solutions independently
Effectively communicate with clients, peers, and other senior staff
Assist in the planning, scoping, and pricing of project work
Onboard and mentor new talent
Oversee internal project team members who are responsible for checking online survey programs, facilitating data collection/qual. fieldwork and monitoring sample quotas, coordinating with vendors, programming and proofing data tables, conducting advanced analytics, and populating and proofing client reports
Develop the “story” of each research project, crafting a compelling summary that utilizes visuals
Ensure consistency across reports/projects and proactively pull insights across projects
Manage entire project lifecycle for quantitative and qualitative research
Typically assigned to highly complex projects
Serve as primary day-to-day client contact and manage all internal and client-facing project-related meetings
Monitor project budget, work plan, profitability, as well as project and billings schedule, to meet or exceed targets
Lead and collaborate with project team on writing questionnaires, developing tab and analysis plans, creating weighting schemes, reviewing advanced analytics outputs, developing report templates, populating and proofing data, analyzing quantitative and qualitative data, and writing clear and actionable report summaries and implications
Adhere to defined approaches, processes, and best practices
Take advantage of training and development opportunities
Ensure end-to-end client/project delivery
Qualifications:
Bachelor’s degree in Statistics, Market Research, Marketing, Psychology, Sociology, Applied Economics, Political Science, or related field
Minimum 7 years of professional market research experience
Minimum of 4 years independently managing multiple custom market research projects
Advanced understanding of market research methods with applied knowledge of primary research techniques
Experience in leading teams and/or training others on research techniques/best practices
Excellent communication skills
Experience delegating to, managing, and influencing teams and individuals
Excellent at establishing and managing relationships with clients, vendors, and co-workers
Extremely high attention to detail
Excellent at managing multiple projects, establishing priorities, and time management
Advanced knowledge/experience with project management
Experience with at least one research platform or data management/analysis software package (e.g., MarketSight, Qualtrics, Q, SPSS, SQL, Alteryx) preferred
