Translate channel strategy into plans, projects, and programs in collaboration with brand management, sales, and other departments as needed.
Ensure success of annual channel plans by leading new product introductions, campaigns, and programs while monitoring associated KPIs to track results.
Proactively identify new channel initiative opportunities to drive revenue and share expansion, lead test plans to validate.
Identify strategic marketing partnership opportunities with key channel partners to build brand loyalty and generate advocacy.
Develop distributor programing including pricing and in period and annual growth incentives.
Execute consistent outreach to deeply understand needs and drive development of tools/programs that make it easier to do business and grow sales.
Communicate value proposition of products and develop sales tools including product collateral to support the selling process.
Develop and implement merchandising and display programs
Monitor and compile competitive activity including new product introductions, promotions and other incentives and programs.
Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.
Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.
Experience:
BS/BA degree
Five years channel marketing and sales experience
Channel partnership experience that includes fostering key relationships, measuring results, and driving shared accountability with distributors
Strategic planning experience with full idea-to-execution oversight
Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
Excellent interpersonal and communication skills with the ability to interact with all levels of the organization.
Proficient computer skills required including Microsoft Office Suite.
