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  • Lead the development of the equine marketing strategy and sales plans with key customers in accordance with corporate goals.
  • Manage and build relationships with equine accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for all equine products.
  • Manage and grow capabilities of the equine team, which includes brand managers and sales specialists.
  • Provide P&L oversight for key accounts to maximize profitability by growing top-line sales and managing selling and advertising expenses.
  • Lead the development of online shopper insights and category innovation and become the category captain with key equine partners.
  • Lead the management and strategy behind equine events and sponsorships that include influencers, tradeshows, and other events.
  • Maintain expertise of the equine supplement landscape and online competitors, identifying trends and online growth opportunities.
  • Develop annual sales and marketing plans and create and execute annual promotional plans for equine products with customers.
  • Collaborate cross-functionally with ecommerce, retail, and the veterinary channel teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
  • In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
  • Propose marketing based on market demand and insights and advise regarding promotional opportunities.
  • Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems. Regular Attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

Minimum Requirements:

  • 10+ years of CPG Equine sales and marketing experience domestically
  • In-depth understanding of the equine industry, dealer tack, and developing executing sales and marketing strategy, plans, and campaigns.
  • Strong commercial and analytical skills – experience analyzing data and actively communicating business unit KPI’s to the executive team and other business units
  • Working knowledge of ecommerce contracts, negotiation, and understanding of general terms and conditions
  • Experience growing organizational capabilities


Bachelor’s Degree or equivalent in business or sales/marketing related discipline. MBA or other relevant advanced degree, a plus.


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