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  • Develop and execute advertising strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
  • Manage end-to-end advertising campaigns through an agency including keyword research, campaign setup, budget management, and performance analysis.
  • Monitor and analyze KPIs (visits, campaigns, sponsored ads, PPC conversation rate, ROI, cost analysis, return rate, etc.)
  • Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
  • Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
  • Development of brand specific strategies that align with our corporate goals and growth objectives.
  • Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
  • Pull and prepare reporting data from retailer reporting tools, translate findings into insights and actionable growth tactics for our brand and commercial teams.
  • Prepare weekly and monthly business performance updates, identifying trends and assortment management opportunities
  • Perform other assigned duties as they may be required in meeting company objectives.
  • Communicate effectively with other departments within the organization and function within a team environment.

Minimum Requirements:

  • Minimum of 3+ years of e-commerce experience with online business models.
  • 3+ years of experience with Seller Central and / or Vendor Central as 3P / 1P user.
  • Experience working with consumer products brands and an understanding of the current retail environment
  • Knowledge of Internet best practices and the impact they have on SEO
  • Proficiency in Microsoft Word, PowerPoint, and Excel
  • Excellent verbal and written communication skills
  • Ability to establish strong relationships and coordinate effectively with team members
  • Ability to meet project deadlines, multitask and managing multiple priorities at the same time
  • Motivated, detail oriented, creative and a solution driven mindset.

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